HDL is an AI-first software studio in Helsingborg, Sweden. We ship flagship sites, commerce platforms and AI features in eight weeks at a fixed price. From 2026 we work with US clients on overlapping hours.
Fixed price is a Swedish habit. We just applied it to software.
Swedish clients expect a number and a date before work starts. That discipline is why Maya exists: you cannot lock a price without understanding the problem, and you cannot understand it without doing real work up front.
Every US engagement starts with a two-week Discovery Sprint at a price set after a scoping call, fully credited against the build if you proceed within 60 days.
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01
Discovery Sprint
Two weeks. Architecture, plan, clickable prototype and a fixed price. Price set after a scoping call, credited.
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02
Build
Production from day one on our own infrastructure or yours. Weekly demos at 9 am Eastern.
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03
Launch and operate
Go-live, then a real roadmap and a support agreement with response times you can hold us to.
Three times faster, half the team, half the price. Not because we work harder, but because we wait less. Pierre Grönberg, founder